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Description
Project Overview
Pillar 9 TAE India Pvt Ltd (PI9IPL/PI9) is dedicated to advancing the future of surgical environments through innovative and modular Operation Room (OR) solutions. As specialists in designing and delivering state-of-the-art medical infrastructure, they cater to the evolving needs of modern healthcare facilities with precision, hygiene, and efficiency at the core of every project.
Key Objectives
- Establish a modern, credible digital identity aligned with Microsoft Cloud services.
- Communicate complex enterprise solutions in a simple, visual, and structured format.
- Improve lead conversion and clearly segment services like Power Platform, ERP, and CRM transformation.
- Optimize for performance, responsiveness, and SEO.
Tech Stack & Implementation
The website was developed using Next.js, chosen for its flexibility, performance, and built-in SEO benefits.
- Frontend Framework: Next.js (React-based)
- Deployment: Vercel for global CDN performance and serverless functions
- Styling: Custom CSS for rapid UI development with consistency
- Responsiveness: Fully responsive design optimized for mobile, tablet, and desktop
- Image Optimization: Leveraged Next.js’s Image component for automatic optimization
- Routing: Dynamic and static routing with pre-rendering for speed
Insights
- Target users were digital leaders (CTOs, IT managers) seeking transformation partners.
- Their services needed clearer categorization, with smoother pathways to case studies and contact forms.
- Strong emphasis on credibility (certifications, methodology, partnerships with Microsoft, SAP, etc.)
Deliverables
- Site Map
- User Personas
- Tone of Voice Brief
- Wireframe Flowchart
The new Pi9.in website successfully launched, offering a strategic, content-driven experience that reflects Pi9’s enterprise capabilities.
Results within 3 weeks:
- 41% improvement in average time-on-site
- 2.3x more form submissions
- 100% mobile responsiveness across tested devices
- ~1.3s average load time